The hidden logic that shapes our motivations

From the author of Predictably Irrational and Irrationally Yours

When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.

Front cover of the Payoff book by Dan Ariely

The principles described in Payoff, as well as other forces that have been discovered in social science are used to score companies in terms of their human capital factor, and to create an ETF that invests in companies that treat their employees the right way. The ETF is appropriately named: HAPY.

And here is the closing bell when the HAPY index was born.

Bestselling author Dan Ariely

reveals fascinating new insights into motivation - showing that the subject is far more complex than we ever imagined.

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"What Workers Crave More Than Money"

Read an interview with Dan in Forbes

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"How to Motivate Your Employees: Give Them Compliments and Pizza"

A fantastic peak into Payoff in New York Magazine

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"Money is not the answer when trying to motivate people at work"

Read the Financial times review of Payoff

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"Three New Books to Step Up Your Game at Work (and in Life)"

Read why Fortune calls Payoff a must-read book to step up your game at work

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Dan Ariely

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.

Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.

Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.

Dan is the author of the bestsellers Irrationally Yours, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also a co-creator of the movie Dishonesty and the card game Irrational Game.

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Front cover of the Predictably Irrational book by Dan Ariely

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