When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.
The principles described in Payoff, as well as other forces that have been discovered in social science are used to score companies in terms of their human capital factor, and to create an ETF that invests in companies that treat their employees the right way. The ETF is appropriately named: HAPY.
And here is the closing bell when the HAPY index was born.
reveals fascinating new insights into motivation - showing that the subject is far more complex than we ever imagined.
A fantastic peak into Payoff in New York Magazine
Read the Financial times review of Payoff
Read why Fortune calls Payoff a must-read book to step up your game at work
Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.
Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.
Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.
Dan is the author of the bestsellers Irrationally Yours, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also a co-creator of the movie Dishonesty and the card game Irrational Game.
